The most visible result of shoddy work is the loss of time, money and other resources. The advertising agencies profit from commissions wrongly earned and sometimes depending on the contract you many demand the repeating of the job or the refund. This will clearly make the agency lose clients and acquire a bad reputation. The failure many be due to many reasons which could be even related to you.

Poor planning when preparing for media buying is a notable cause of campaign failure. You should be sure to choose the right medium, agency, target and the budget depending on your product. The timing of your campaign is also important for it should be inline with season, time and the mood. It would be wrong to do an advertising campaign for Christmas goods in June.

The media buying agency will be blamed if the campaign fails. Their advice should have eliminated the chance of flopping by putting the client’s needs first before their commission. If there is failure; both the advertiser and the agents will acquire a bad reputation which then trickles to the product which the public loses confidence in. The mending of the failure may cost lot money in trying to build costumer confidence.

The damage could even have being due to poor budgeting or choice of the media buying services of the agency. The agency choice must have been guided by the experience and honesty displayed in previous dealings.